keepstyle is the voice of young and socially active people speaking through the fashion industry

simple and clear design allows you to find something for different people

we do not broadcast one particular style or ultra-fashion trends, we are saying that everyone's style inside depends on activities, background and interests

our mission is to influence more people to become independent of social norms and standards, to hear their inner voice and to know that they are not alone


in 2018, we began to transform our production in the direction of a sustainable approach. also we decided to reveal important topics for society in each collection, thus making fashion even more conscious

so, in the fall of 2019, we created the "Serious Collection" — the collection about conscious consumption and the problem of non-degradable plastic. in the summer of 2020, we released "Local Voyage" collection to support the idea of ​​local tourism

in 2021, the "Pose" collection was released, which revealed the idea of ​​​​perceiving one's body. women of different ages, parameters and with different features of appearance took part in the "Pose" shooting


actually, keepstyle is not about clothes

it's about a community of people who share common values and have something to say to the world

collaborating with the Olena Pinchuk Foundation, we released the capsule "just say it" — a charity project about sexual awareness
"same but different" capsule in collaboration with happy today — is a charity project to raise awareness of acceptance of people with autism
"we are from Ukraine" capsule — a charity project to collect funds to help the armed forces of Ukraine


keepstyle was founded by Lera Kutkova in 2013 in Kharkiv as a local brand of t-shirts and sweatshirts. during this time, the brand has been transformed many times as a reflection of the worldview of the team and founder working on it

“everything was started without a strategy or any vision, just for fun, as new experience for a 19-year-old me. while the culture of online shopping was gaining momentum, our clothes became popular rapidly in social media. and ukrainian brands could be counted on the one hand fingers

over the years, a lot of experience in design, management, production, and customer support has been gained as well. until now, we are growing, developing and looking for new ways of self-expression in every single day," says Lera

we are supported by such media as Vogue, Vanity Fair, Harper’s Bazaar, KALTBLUT, BURO 24/7, Cosmopolitan, Elle, Marie Claire, Anywell, Fashion Talks, Bazilik media, and others

« Keepstyle
for the sexy rebels

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