keepstyle is a contemporary clothing brand based in europe with a punky soul. for people who are united by self-identity and confidence

over the years, we have formed our own style - chic punk. on the one hand, is a mix of rebellious and sexuality, and on the other - a sense of comfort regardless of the circumstances

our mission is to influence more people to become independent of social mores and standards, and to hear their inner voice, broadcasting it in style


in 2018, we began to transform our production in the direction of a sustainable approach. also we decided to reveal important topics for society in each collection, thus making fashion even more conscious

so, in the fall of 2019, we created the "Serious Collection" — the collection about conscious consumption and the problem of non-degradable plastic. in the summer of 2020, we released "Local Voyage" collection to support the idea of ​​local tourism

in 2021, the "Pose" collection was released, which revealed the idea of ​​​​perceiving one's body. women of different ages, parameters and with different features of appearance took part in the "Pose" shooting


actually, keepstyle is not about clothes

it's about a community of people who share common values and have something to say to the world

collaborating with the Olena Pinchuk Foundation, we released the capsule "just say it" — a charity project about sexual awareness
"same but different" capsule in collaboration with happy today — is a charity project to raise awareness of acceptance of people with autism
"we are from Ukraine" capsule — a charity project to collect funds to help the armed forces of Ukraine


keepstyle was founded by Lera Kutkova in 2013 in Kharkiv as a local brand of t-shirts and sweatshirts. during this time, the brand has been transformed many times as a reflection of the worldview of the team and founder working on it

“everything was started without a strategy or any vision, just for fun, as new experience for a 19-year-old me. while the culture of online shopping was gaining momentum, our clothes became popular rapidly in social media. and ukrainian brands could be counted on the one hand fingers

over the years, a lot of experience in design, management, production, and customer support has been gained as well. until now, we are growing, developing and looking for new ways of self-expression in every single day," says Lera

we are supported by such media as Vogue, Vanity Fair, Harper’s Bazaar, KALTBLUT, BURO 24/7, Cosmopolitan, Elle, Marie Claire, Anywell, Fashion Talks, Bazilik media, and others

« Keepstyle
for the sexy rebels
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